Where to go? How to reach my potential clients?

Karine Monaco · 09-06-2007, 07:04 AM

Quote:

Originally Posted by Tom Edgerton

Also, be sure to check out Calvin Goodman's "Art Marketing Handbook."

Hello Tom,

I am reading the business section's posts these days, and I wanted to check out that book you cited. But I cannot find comments about it on Amazon or other sites.

As I usually appreciate your comments on this section, I was wondering if you could tell us a little bit about that handbook ? In very few words, what is the content of that book, and why do you think it is worth buying.

Thank you very much in advance for your reply!

Karine

Tom Edgerton · 09-06-2007, 08:25 AM

Karine--

It's available directly from Calvin Goodman at 11901 Sunset Blvd./ 102, Los Angeles, CA 90049. The TEL is 213-476-2622, FAX 213-472-8785.

It's usually sold at the PSOA conferences too, so they might be able to tell you where it's available.

Michele, do you know how Mr. Goodman distributes this other than directly?

It is very comprehensive, describing not only how to market portraits, but also how to do business with galleries, etc.

Best--T

Joan Breckwoldt · 09-06-2007, 09:07 AM

I'm glad to see this thread come up again. Though I do a lot of searching and reading of old posts, this one has a lot of valuable info in it and I was glad to reread it.

Sophie, it's been almost 4 years since this thread and I would love to hear how your marketing has been going?

I'm donating my first portrait to our church silent auction on Sunday. It's posted on my website if anyone cares to see it. I'll report back how the auction goes.

I had 500 postcards printed up with my 'sample' image on it and I mailed out about 400. I'll have the remaining 100 postcards sitting next to the bid sheet for people to take home with them. Though I doubt 100 will be taken, it'll be interesting to see how many do get picked up. It's a big church.

My website is on the postcards so people can look at my prices, procedure, and other samples of my work. My goal is to send a postcard to my mailing list every 3 months. Advertising needs to be repeated to be effective.

Joan